Wednesday, 2 September 2015

--- The Boom of Hindi Television Channels



The scenario of television channels have changed since the time set-top boxes have been introduced. There was a time when cable operators played monopoly leaving viewers with limited channels to view without a request. But since the time set-top boxes have come into the picture, it has broadened the horizons of entertainment channels and its viewership.

There was a time when serials like Buniyaad, Udaan, Reporter and Hum Log were the major attractions of Hindi TV Channels. Mythological series and dramas like Ramayan, Mahabharat, Chandrakanta, Alif Laila kept the audience engrossed for a long period of time.

Doordarshan walked a step forward and introduced DD Metro which introduced the concept of daily soaps which reflected the real life stories into fictional ones and presented it as a series. But times have changed and so has the taste of modern viewers. Television industry confronted a varied change in script, screenplay and themes of serials. Private channels took over and soon the interest towards Doordarshan died out. Channels like Zee TV, Star Plus and Sony Entertainment Television took over and introduced new shows to grab their viewer's attention. These programs catered more towards religious and family threads which instantly connected to people, especially joint families. The Saas Bahu saga soon managed to showcase its demand and portray how Indian values and traditions were gulped down by Indian families.

A decade passed by and the love for Hindi Television Shows phased out with ''K serials''. Soon channels introduced shows like Balika Vadhu, Pratigya and Na Aana Iss Desh Laado which highlighted social messages. This is because viewers always looked out for something new and fresh on regular intervals. To change the track of the routine drama, shows like Remix, Emotional Athyachar, Roadies, Dil Dosti Dance and more, were introduced to attract the young viewers as well.

Finally the dawn of reality shows took over Indian television serials. TV Channels like Star, Sony, Zee and Life OK always wanted to have an upper hand in the charts. They introduced new reality shows every quarterly to detain their viewers. Shows like Kaun Banega Crorepati, Indian Idol, Dus Ka Dum, Dance India Dance and more, not only provided their viewers with unlimited entertainment but also gave them monetary benefits. Reality shows soon became a trend and is still religiously followed, season after season, by many viewers.

With innovative concepts and themes changing every season, channels have made sure that they present the best entertainment to their viewers in the time of cut throat competitions in their run for highest TRPs. Will they succeed, fail or come up with new themes, only time will tell.

Article Source: http://EzineArticles.com/?expert=Chetan_R_Mahore

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